For Technology Vendors
It's all about building a quality, self-propelled alliance partner ecosystem that will generate new revenues and expand your customer base - without burdening you to do all of the heavy lifting for them.
You already give your partners many powerful tools - technical training, sales assistance, sales support, marketing collateral, sales leads, etc. - and you expect them to succeed. But, too often, they do not, and they fault your partner enablement programs.
The main reason for failure is your partners' inability to use your tools effectively. Ultimately, that points to the quality and qualifications of their people.
But your partner enablement programs steer clear of that delicate and highly charged mine field. Helping your partners upgrade their teams with a focused resource-assessment and calculated recruiting plan is not in your partner tool box. Partners are on their own for that, and that's an ongoing challenge for both of you.
TD Magic's Partner Empowerment program mitigates that problem for you. We take ownership of that challenge.
Together with your partner management team, we assess your partner ecosystem and determine which of those partners offer the greatest ROI for you, the vendor. We identify the strengths and weaknesses in their respective work forces. We then augment the strengths and replace the weaknesses, solidifying and expanding their value proposition in the process.
We also help you recruit new partners by supplying them with a flexible recruiting vehicle that will populate their teams with proven performers who will help them seize new opportunities and sales revenues for both of you on a just-in-time or permanent-hire basis.
We build out their competencies in your technologies and empower them to command new business at their existing customers - essentially bringing that business to you from their captive customer base.
It's a win-win for both of you.
